‘I’m sick of influencers asking for free cake’

‘I’m sick of influencers asking for free cake’

Aisha has been offered paid sponsorship deals by big online fashion brands, which she turned down for ethical reasons. This, she says, is what helps a successful influencer to be authentic, and followers appreciate that honesty. If a big brand does something she doesn’t agree with, she chooses not to work with them. With no financial commitment between them, that’s easier to do.

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